Taylor Swift‘s Eras Tour will long live in music history.
After completing the final night of its 149-date run, Swift’s Eras Tour became the first $2 billion tour, selling a total of $2,077,618,725 in tickets, according to The New York Times, which confirmed with Swift’s camp. The Hollywood Reporter has separately confirmed with a source.
The New York Times reports that a total of 10,168,008 people attended the concerts, which equated to a seat selling for about $204 on average. Swift’s eight nights at Wembley Stadium drew 753,112 people. The biggest single night’s attendance was Feb. 16, 2024, in Melbourne, Australia with 96,006.
The only other tour that has crossed the $1 billion mark is Coldplay’s Music of the Spheres World Tour, a feat achieved after two and a half years of shows, according to Billboard. Meanwhile, Elton John’s Farewell Yellow Brick Road Tour brought in $939 million on a tour that spanned five years before and after pandemic-related pause.
The Eras Tour, which took fans on a journey through Swift’s 11 albums, marked her first since the pandemic. Prior to the pandemic, the singer was set for Lover Fest shows following the release of her Lover album. However, despite being originally postponed, the shows were ultimately canceled due to the ongoing safety concerns. Swift went on to release two studio albums in 2020, Folklore — which became the first album to sell a million copies in 2020 — and Evermore. She has since released albums Midnights and The Tortured Poets Department, in addition to continuing to rerecord her catalog.
Swift’s Eras Tour may have achieved a historic feat in ticket sales, but the shows have also led to other records and achievements for the superstar.
Last year, the singer released concert film Taylor Swift: The Eras Tour, which was one of the biggest box office successes of 2023 and stands as the top-grossing concert documentary movie of all time, not adjusted for inflation. Swift and her team self-financed the $15 million film that went on to gross $180.8 million domestically and $80.9 million overseas for a total of $261.1 million. The film, available to stream on Disney+, was among the movies nominated for the first-ever award for best cinematic and box office achievement at the Golden Globes. (Greta Gerwig’s Barbie was the inaugural winner.)
Target Corporation announced Friday that the singer’s official Taylor Swift | The Eras Tour Book, which is available exclusively at Target, sold nearly 1 million copies in its first week and became the highest-selling week-one new release print book of 2024 to date and the fastest-selling new release book of the past four years.
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